Everyone can download Play True Day 2024 images and frames here https://www.wada-ama.org/en/play-true-day-assets and share them on social channels on April 19 with the hashtags #PlayTrueDay and # OnePlayTrueTeam.
While Play True Day began as a small initiative in Latin America, WADA's digital campaign now reaches millions of people each year, with numerous individuals and organizations participating from around the globe. Athletes, national and regional anti-doping organizations, sports federations, governments, major event organizers and other anti-doping actors from around the world participate.
"WADA is doubly proud this year to celebrate its 25th anniversary," said WADA President Witold Bańka. "Born out of an urgency to address the issue of doping in sport, the agency's creation in 1999 activated the global collaborative movement for doping-free sport.
“Since then, athletes around the world have benefited from the commitment of the global anti-doping community – past and present. The development of the global anti-doping system has been and always will be a true team effort. We've come a long way together and we need to go further in raising the level of play for athletes around the world, so please join us this Play True Day to celebrate 25 years as the One Play True team.
How to participate ?
For this year’s Play True Day campaign, we invite athletes, National and Regional Anti-Doping Organizations, Sports Federations, Governments, Major Event Organizers and other anti-doping stakeholders from around the world to pledge your support and join WADA in building the world’s biggest team playing for clean sport; #OnePlayTrueTeam.
The campaign is designed to include everyone that contributes to clean sport. Accordingly, #OnePlayTrueTeam could be your sports team and/or people within your entourage (coaches, doctors, family, etc.); and, it could be your colleagues, friends, etc. In other words, your #OnePlayTrueTeam can be made up of anybody that supports you and inspires you to Play True. On 19 April, show us your #OnePlayTrueTeam!
Like previous years, to engage as many stakeholders as possible, WADA has created branded visuals (available in English, French and Spanish) for participants to incorporate and share their own #OnePlayTrueTeam photos and videos.
These include:
Branded frames that can be layered onto photo or video messages;
#OnePlayTrueTeam crests that can be either printed or used digitally for various social media platforms; and
Profile pictures filters for individuals that can be overlay on an individual’s social media profile to show they are part of the #OnePlayTrueTeam
Profile icons for organizations social media that can replaced the profile picture for the day to show they are part of the #OnePlayTrueTeam
Various GIFs that will be available to be used on Instagram. These can be found on the stories assets search under ‘WADA or ‘Play True’
Participants are also encouraged to:
Innovate by creating personalized #OnePlayTrueTeam visuals based on their specific country, language and/or sport;
Use hashtags #OnePlayTrueTeam, #PlayTrue and #PlayTrueDay in the lead-up to and on the day to extend the reach and impact of the campaign on social media; and
Follow the campaign in real time via our dedicated Play True Day social media wall on WADA’s website – creating the world’s biggest team photo playing for clean sport.
Access the link for additional information.